Visitor marketing

In addition to the circ 3,000 meeting buyers and agents who attended last years event a comprehensive visitor campaign will promote The Business Meetings Showcase to:

Business Meetings Showcase to:

• Corporate meeting planners, buyers and bookers
• Procurement and purchasing professionals
• Management – office, sales, HR, training, marketing or senior
• Administrative – PA, secretary, sales, HR, training, support or office
• Meeting agents

The comprehensive 3 month campaign will include:

Direct mail

Over 200,000 direct mailing pieces will be mailed to meeting bookers, buyers, managers and arrangers from mid November including: flyers, newsletters, previews and tickets.

Email broadcasts

A campaign of over 100,000 email broadcasts will target marketing, HR, personnel, and training management plus administrative and PA/secretarial.

Inserts

Over 150,000 promotional pieces will be inserted into key media including:

• PA & secretarial Magazines
• Travel & Meeting publications – M&IT*, Buying Business Travel, Business Travel World,
• Procurement & purchasing

Advertising

Advertising plays a key role in attracting buyers to the show and is placed in key media from November.

PR

A comprehensive campaign will target key meetings media, in addition to management, marketing, HR, PA, national and local press.

* Proposed