Flybe is Europe's local airline offering convenient services from UK regional airports to key destinations across the UK and Europe. Flybe is the single largest airline operating from Birmingham, Southampton, Belfast City, Norwich, Exeter, Jersey and Guernsey.

Flybe has recently launched a number of new initiatives to meet consumer demands. One such initiative is Rewards4all, the UK's first low-cost customer loyalty scheme open to all passengers. The scheme provides all passengers with an automated programme that puts them in charge of their rewards which they will earn on every flight they take. Customers can then use their points for free flights or executive lounge access.

Flybe is also the first airline in the world to introduce an aircraft eco-labelling scheme. Passengers booking via the internet now receive a detailed breakdown of fuel consumption, carbon emissions and noise patterns allowing them to contribute via Flybe to PURE, the Clean Planet Trust, appointed to operate carbon-offset schemes for Flybe passengers.

Flybe has also continued to meet customer demands by becoming a UATP merchant, implementing acceptance of Airplus (UATP's largest issuer) available now through all GDS systems.

Plus Flybe is still the only UK low fare airline with a dedicated business product, Flybe Economy Plus, offering fully flexible tickets, executive lounge access, dedicated check-in, complimentary seat assignment and the largest baggage allowance of any UK low fare airline.