COMPANY PROFILE

Grand City Hotels – one of the leading hotel management companies in Europe

- 100 Hotels with over 11,000 rooms, and more than 2.6 million guests

- Corporate goal: Profitability on the hotel market and competitive advantage

- Expansion planned to 120 hotels by 2012 – expansion of company’s own brand “Grand City”

With 100 hotels in Germany, the Netherlands, Belgium, Austria, Cyprus and Spain, Grand City Hotels is one of the leading hotel management companies in Europe. Grand City has more than 11.000 hotel rooms at its disposal and books over 2.6 million guests annually. The hotels are operated by Grand City and marketed under its own brand “Grand City Hotel” or such renowned brands as Radisson Blu, Best Western, Mercure, and Holiday Inn. The scope of the corporation’s activities comprises general management, sales & marketing, e-commerce, revenue management, purchasing, controlling, coordination between the franchisers and owners, business development and acquisition. Grand City is represented globally through own sales offices and partnerships with international sales agents. The company is currently following expansion plans whereby they aim to grow to 120 hotels across Europe by 2012. In the latest Treugast Investment Ranking Grand City Hotels is listed with „AA“.

Expansion of private brand “Grand City”

Currently, the portfolio consists of 36 hotels in the two- to four-stars categories. The company aims to establish brand awareness and recognition with their own brand. Further hotels with the brand name “Grand City” are in planning. The cooperation with franchise partners will, however, continue to be the focus of the corporate strategy.

Corporate Goal: Profitability on the hotel market of the future

To achieve profitability clients and employees are always at centre stage: a great focus is placed internally on job security within the individual hotels – fairness, respect, discretion and sustainability are part of the corporate philosophy. By equipping hotels with professional know-how and creative management, the company makes them fit for tomorrow’s markets. In addition, the experienced 100-person-strong team in Berlin analyses and resolves weaknesses in existing operations, optimises costs and processes and develops tailor-made brand strategies. Important factors in creating competitive advantage through synergies include, amongst others, proactive sales, central marketing and IT management systems, web-based multi-property hotel software, cross-regional booking offices and combined purchasing. Concerted employee training and regular education programmes enhance these measures.

Social Commitment and Corporate Responsibility

Social commitment and corporate responsibility are also part of Grand City Hotels’ DNA. All hotels are raising funds for Malteser Germany and act as sponsors for a large number of cultural and charity events in their individual communities. Corporate social responsibility is also mirrored internally: the Junior Sales & Revenue Academy helps to foster tomorrow’s managers and team spirit is lived through joint sports activities.