Hosted and Executive Buyer Programme

The Business Travel Show at Earls Court 2012 delivered the industry’s largest hosted buyer programme for corporate travel buyers.

Nearly 800 hosted buyers attended the 2012 Show and participated in more than 2,500 pre-arranged meetings with exhibitors.

Sample 2012 Hosted and Executive Buyer attendees:

Hosted buyers were pre-qualified before the Show according to the following criteria:

• Annual travel/ meetings budget
• Global/National/ EMEA travel manager
• Category specialists in procurement, purchasing and sourcing
• Make budgetary decisions across travel and meetings

Hosted buyers were selected and invited from across the UK Regions and throughout Europe to provide fresh new business opportunities for exhibitors.

They participated in four to 12 pre-arranged meetings depending on their length of stay, in return for complimentary travel and accommodation as well as a full networking and education programme.

Buyers had a concierge service from our hosted team before and during the Show, who were also on hand to facilitate and manage pre-arranged meetings.

How did exhibitors benefit?

• Direct sales opportunity - exhibitor diaries packed with pre-arranged meetings with high quality buyers
• Efficient use of time – they met pre-qualified high spending decision makers looking for new suppliers
• Fresh NEW buyer audience delivered brand new business opportunities to exhibitors
• Maximum ROI – only high quality buyers were hosted, giving exhibitors the assurance they will meet the right people
• Unrivalled quantity and quality of attendees meant that no other event will deliver this level of business opportunity

"The Business Travel Show is one of the most important events in the business travel calendar. The footfall this year to the stand has been high and the quality of visitors fantastic. The Hosted Buyer Programme has brought us 54 meetings over two days, which is testament to its success."

Paul Wait, Virgin Atlantic Airlines

"FCm hasn't exhibited at the Business Travel Show since 2009. It's good to be back. The Hosted Buyer Programme was very successful for us. All of our pre-booked appointments happened and buyers committed to the meetings. The appointments have also been of a high quality as buyers have tenders coming up within the next two to three months. This is particularly good for FCm as these bids will feed into our sales pipeline for the next two quarters. We have also seen a lot more overseas buyers this year, which is great news for us as our current focus is to grow multi-national business."
Alex Armstrong, FCm Travel Solutions

“This event is substantially bigger and better than any we’ve exhibited at before. It’s much busier and with a significantly higher calibre of buyer. We’ve had a packed schedule of meetings with buyers and they’ve all turned up, which is practically unheard of. We’ve met major agents and key decision makers from public sector and the construction industry, both sectors which are really important to us.”
Neil Rudolph, Travelodge

To find out more about how you can be involved and benefit from pre-arranged meetings with high quality corporate buyers please call Katy Phelps on 0207 970 4075 or email katy.phelps@centaur.co.uk