John Wagner is a founding partner in Cycas Hospitality and has more than 30 years’ extended-stay hotel experience. He has help develop the Staybridge Suites brand in the EMEA to critical acclaim.
Award winning extended-stay operator Cycas is injecting fun into the face of business travel by putting a smile on business travel accommodation.
How is business travel changing?
“Business travellers are becoming more accustomed to long stay travel and using time they have away from home to enjoy their destination and get to know it a little better. A recent study showed that 77% of Millennial travellers will extend a business trip for leisure in the next 12 months. In addition to this, we are embracing a new generation that craves 'different' but also has a decreasing attention span.
What is Cycas doing to address this shift in guest behaviour?
“We have developed a culture to directly employ people to run our hotels who are "Goofy " by that I mean fun people who bring their personalities to work with them.
“Although we live behind our screens, human interaction is valued more. We create rapport with our guests which in turn builds loyalty. For example, we organise ping pong tournaments, silent discos and shows for our guests to make them feel at ‘home away from home’.”
How are hotels managed by Cycas different?
“What makes us who we are is our people. We engage with our guests so not only do they get a quality product and best experience but they also make friends and get to explore the local area during their stay.”
What does the future look like?
“Beyond 2017 the business travel market must face up to meet the demands of Generation Z. They have been brought up with tech at their fingertips, so not only do they expect a seamless digital experience, but they are looking for authentic and sharable experiences ‘a la Airbnb’, delivered by real people and real personalities.
Cycas continues to use its innovative approach to recruit staff with personality rather than just the skill. Our mantra is that our job is not done until we get a smile!”
*a survey of business travellers conducted by marketing firm MMGY Global