60 seconds with Business Travel Show advisory board member Andreas Koster, senior director sales UK, Ireland and Iceland, Lufthansa

 

 

What’s keeping you awake at night? 

Nothing, as I need to recharge for making the right decisions the next day :) 

What innovation will make the biggest impact on travel management in the next 12 months? 

The transfer into a new distribution landscape will be a key topic in the UK for 2019. The good and hard work of distributors, airlines and many agencies will start to pay off and the innovation curve will start to increase strongly. 

How will business travel look in 2022? 

The airline industry will have fully arrived in the digital era, being able to offer new types of customised offers, through various digital channels, throughout the entire customer journey. 

How will managing business travel look in 2022?

Managing choice of airline content for the employees without losing the focus on travel budgets will be the key task for travel managers. NDC and a close cooperation with the account managers of the airlines will be key to achieve this goal. 

How will the business traveller look in 2022? 

The business traveller of tomorrow will expect the receive customized offers and choice of content through all available digital channels throughout his entire travel journey. New business models like Uber, Netflix and Amazon will be the benchmark for the entire industry. 

How will we, as an industry, best survive the next three years? 

Listening to the customer and adapt to the resulting necessary change through a strategic evaluation of the necessary invest. Only those who can adapt to this change will still be there in three years. 

Why do you attend the Business Travel Show? 

Catching up the latest industry trends and networking with key drivers of those is essential to actively drive and develop change. The BTS as a major event in the UK will enable us to do so. 

 

 

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