60 seconds with Dr. Lucy Rattrie

 

Give us one way travel buyers can incorporate wellbeing strategies into their programmes cost effectively. 

This is the key question that we are seeking to answer. In collaboration with the ITM, I am conducting a new research project that will give key insights around what travellers need for enhanced wellbeing and the most effective ways to incorporate wellbeing cost effectively to travel programmes, therefore taking into account both the organisations and travellers requirements. 

When it comes to business travel, what keeps you awake at night? 

Figuring out the best way to help travellers achieve fantastic wellness, have a consistently healthy body and happy mind, understand how to self-manage their wellbeing, with the tools and tricks to make it easy and sustainable, plus how to work with organisations and TMC's to make that happen.

What innovation will make the biggest impact on travel management in the next 12 months? 

I am looking to take my existing research to the next phase, with a further project to create a more solid evidence base around how to achieve fantastic business traveller wellbeing. Results will provide insights that guide organisations / TMC's in precisely what to do, what to include in policies, what wellbeing strategies should include and allow evidence based interventions and programmes so travellers can take responsibility of their own wellbeing and self-manage with life on the road.

How will managing business travel look in 2022? 

I can cross my fingers that managing business travel will have wellbeing firmly in the mix.

How will the business traveller look in 2022? 

A vision for the (not-so-far) future traveller... The 2022 traveller is super healthy and happy, in mind and body. They recognise ill-being triggers at the first sign and thankfully, have the positive psychological mind-set, knowledge, skills, tools and support to act instantly. Proactive prevention is paramount for our 2022 travellers. They are motivated to maintain brilliant wellbeing habits, expect to have support and access to whatever they need, are capable of self-monitoring and self-managing health and happiness, to feel good with life on the road. As a result? They function well in their jobs, thriving is the new normal and when business travellers walk through airports, it's with a smiling, calm, glowing face. Can we achieve this in three years? We can certainly make good progress. 

How will we, as an industry, best survive the next three years? 

The rest of the world is moving fast where wellbeing is concerned, with everything from people taking daily ownership of bodies and minds because they have a right to experience a positive life, to corporate programmes in recognition of the positive impact of wellbeing to success, to increasing EU research funding and even governments are positioning for wellbeing as a future marker for growth. If the industry is to survive, they need to keep up and prioritise traveller wellbeing. Even small steps, made consistently, make a big difference and act as a great starting point without feeling overwhelmed. As an industry, we are seeing movement in traveller wellness, so the future is bright. Everyone knows wellbeing is important, yet there is hesitation. Perhaps a bit of direction is needed to progress, with help creating a road map for the next three years and advice on using evidence to make smart decisions and spend wisely.

What will buyers learn from your session?

To be revealed on the day... hopefully sharing lots of key insights, thoughts on a better future and leading evidence with a view to improving wellbeing without harming travel budgets.

What drives you mad about corporate travel? What would you put in Room 101? 

The lack of emphasis on traveller wellness. The link from wellbeing to business outcomes is well established, research shows travellers are higher risk of ill-being than non-travelling colleagues and travellers are often undertaking really important roles when travelling, creating a potent mix. It should therefore be a top 3 priority for organisations and TMC's with dedicated budget allocation, policies incorporating wellbeing, the right wellbeing support and wellbeing strategies - brainstorming and road-mapping that goes into room 101. 

 

Dr Lucy Rattrie is Chartered Psychologist & Lecturer/Researcher at Creating Sona and University of Stirling. She is contributing to a panel session  at Business Travel Show - How to improve traveller well-being without harming your travel budget – on 21 February between 10:00 - 11:00. To register for your free ticket to the show, please visit www.businesstravelshow.com/register 

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