60 seconds with Mick Gibbs

In one sentence – tell us what One Order is and how it will transform business travel?

The ability to simplify distribution in the future. Ensuring the synchronisation of relevant Passenger data is captured in one “Super PNR” for all stakeholders. (Combined Single travel record)

When it comes to business travel, what keeps you awake at night? 

Nothing, this arena has been an incubator for disruption since as long as I can remember, the only area I have difficulty with is why so many think they have the only answer in a vein effort to be a leader without real 360 consultative collaboration that does not have scale, control or Commercials as the driver.

What innovation will make the biggest impact on travel management in the next 12 months? 

Most technologies will enhance the eco system of tools it will be how these are applied to the end user and all relevant parties. Innovation and benefits do not always go hand in hand.

How will business travel look in 2022?

It will become an even more complex market than it is now. Value chain will need to ensure it can stay relevant and this will create a greater acumen to ensure checks, measures and audit trails are placed within a heavily PR’d Industry.

How will managing business travel look in 2022? 

There will be a combination of traditional methods coupled with the rise in utilising AI to deliver services, content and benefits, however I also believe contrary to popular belief organisations will apply greater control on non-managed travel elements as they seek to “recover” control on a workforce that gradually understands who controls the purse strings, and not allowing gizmos, gimmicks or the threat of movement to alternative suppliers dictate basic fundamental policy requirement.

How will the business traveller look in 2022?

Tongue in cheek…3 years older!

How will we, as an industry, best survive the next three years?

By slowing down and understanding the impact of speed and change without real evidence of benefit. A greater deal of collaboration and an acknowledgement this sector is so diverse that there will not be one method to market but several and that leverage will be achieved when all parts of the equation are looked at. Investment in the next Generation of Travel Management Graduates 

What will buyers learn from your session?

That there will be a need for understanding and awareness of the impact of the One Order as it plays out and the journey is defined. This could be from payments to technological impacts through to the ability to obtain a full rounded view of the market place.

What drives you mad about corporate travel? What would you put in Room 101?

That is very easy…it’s the changes that suppliers want to make, sometimes for the right reasons but without understanding the ramifications across the eco system. Instead of applying a “this is our solution to our requirement mentality” why not in collaborative style ask those best placed, how do you think we could solve this issue we have!

Mick Gibbs is Chairman and CEO of Norad Travel Group. He is taking part in panel - Get ready for One Order to transform business travel - on 21 February at 13:00 - 14:00. To secure your free ticket to Business Travel Show, please visit www.businesstravelshow.com.

 

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